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Maid cafés (Japanese: メイド喫茶 or メイドカフェ, Hepburn: meido kissa or meido kafe) are a subcategory of cosplay restaurants found predominantly in Japan and Taiwan. In these cafés, waitresses, dressed in maid costumes, act as servants, and treat customers as masters (and mistresses) as if they were in a private home, rather than as café patrons. The first permanent maid café, Cure Maid Café, was established in Akihabara, Tokyo, Japan, in March 2001, but maid cafés are becoming increasingly popular. The increased competition drove the cafes to employ more diversified themes, gimmicks and even unusual tactics to attract customers. They have also expanded overseas to several countries around the world.

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